Are Your Videos Social?
- Published on Tuesday, December 16, 2014
- Written by Mike Axinn
In past blog posts, we’ve shared our goal to help clients make the most of video’s potential across a range of media. Although we’ve never considered ourselves a social media company, our recent work with clients has shown us a way to use video as the basis for social media content.
We call this Social Video, and it reflects a slightly different approach than the traditional process of shooting then serving up the best bits in a tightly edited overview video. Instead of a single video, with limited shelf-life, our Social Video program employs the whole animal approach we always talk about to produce two-dozen or more clips, 30 to 90 seconds long, that can provide content for blogs and social media streams on a daily or weekly basis.
Here are some sample posts that would go along with video:
Our clients still rely on us to produce a range of other video types, but we’re especially excited about our Social Video model. It addresses the need many of us have for rich, nuanced, and ongoing content, and it can provide potential customers with the information they need to know you're a fit for them.
The process begins with a deep dive to discover the personal, day-to-day things that makes your company great. It ends with a trove of rich and authentic video material to resonate your brand identity.