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Co-producer credit

Written by Mike Axinn.

One of the fun things our clients get to do when they work with us is play producer. But of course it's not really play at all. It's the same work they do every day as entrepreneurs and marketing executives; planning, budgeting, hiring, execution. In fact, the collaborations we undertake with our clients have become intrinsic to our videos' success. And when our-partners take on another role familiar to followers of the film business, that of distributor, they're setting themselves up to get the most from video's potential to catalyze blogs, newsletters, social media, and above all sales. No one does this better than Kristan Kirsh, who directs Marketing Communications at Energy Recovery. Her latest campaign, launched this week, integrates a video we repurposed with new interview footage, revised statistics, and a new animation by Hurddesigns demonstrating the tremendous value of Energy Recovery's energy-saving technologies for the oil and gas industries.

Game Time

Written by Mike Axinn.

One of the special aspects of motion picture production is the element of Game Time. That same mix of anticipation we feel when the players burst out of the tunnel – practice is over; it's on. The camera rolls and we focus. More important, we listen, observe, and take everything in. There's a fun factor too, between takes, during breaks or when we stop to eat lunch it's actually better to keep our minds clear, make small talk, banter, relax. It's a nice feeling too because if we've planned the day well we know that valubale things are being accomplished. But like a big game there are always the critical, unexpected moments; the weather changes, a location is not available, the proverbial ball is dropped, and our split-second reaction is all that matters. In these moments, when all our careful planning goes out the window and we operate on instinct, wonderful things can happen. 

Integrated Educational Video Media