Tyler Willis: Using Video to Generate Ideas
Tyler Willis is one of four panelists who spoke at our event, Online Video: Social Media Integration, in November. In this excerpt, Tyler addresses the future of video for business.
Most brands share the same goal, he says, to sell their product/service, and video is doing just that for big business. It is now an essential part of a company’s marketing strategy, but Tyler sees an untapped opportunity for small, innovative businesses and individuals, particularly those who want to promote ideas rather than sales.
Tyler recognizes the importance of producing authentic content for your audience and believes that innovative businesses can move beyond video as a selling conversation and use it instead as a catalyst for ideas.