Does Video View Count Translate Into Success?
In this excerpt from our November event, David Spark discusses whether video view count matters and what businesses should really focus on.
It is common thought that if you make a popular video, it will be good for your business; however, this is not always true. Video view count does not always translate into success. Rather, David urges businesses to avoid the popularity chase and focus on a specific goal. Do you want your video to build your editorial brand? Or do you need a call to action? Concentrating on the type of video to build awareness among viewers about what your company does best is more likely to lead to successful results than worrying about the actual number of viewers.