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Back to Why We Started.

Whatever you thought about 2017, it was a reminder to focus on what we can control, to be as good as we can to the people around us and at what we do. 2017 also reminded me of something I knew well when I founded One to One Box, which is that given all the very good video production companies already out there, we needed to offer something new and different. Having worked at the forefront of the movie industry, I saw an opportunity to help businesses make the most of the web’s potential to create unforgettable connections through video and other media. 

This is where I started.

During that time I was also working as editorial director for the Facebook marketing platform Involver (now part of Oracle), and as editor of Nokia's IdeasProject, a website celebrating innovation and big thinkers that I helped launch and provided video, media, written and social media content for. I was used to 80-hour weeks from the film business and did not want to miss the opportunities these positions presented. Being steeped in all that media informed my aspirations for One to One Box, though for many of our clients, a high quality video was all they seemed to need.  

In 2018 I believe businesses are ready for the kind of multimedia approach I initially envisioned. And yet there is no set template for how to scope that work. Beyond just video production, time needs to be mapped to anticipate user experience and arrive at a combination of video formats, supporting media and deployment to suit business objectives. As good as a video might be, I firmly believe that unless it’s the right thing at the right time with the right amount of the right information it’s the wrong way to spend your money. A well-produced video can be awesome, but it needs to be supported with a plan for distribution to ensure the right people see it, in the right context, and in the numbers you want. In 2018 I intend to have more of those conversations so I can be sure that the work we do provides the maximum benefit.

A Busy Year & A Brand New Company

Our commitment to collaboration has borne fruit in many ways but most recently with the formation of a new video agency, Tabula, in partnership with my friend and longtime client, Karman Ng.

Having worked on over 30 videos together, our ideas about how to help businesses improve the way they market videos are remarkably similar. So much so that when Karman began to write copy for the Tabula website it was as if he were translating my own thoughts. We've always worked well together, with a minimum of ego and many great meals. In fact, the whole thing (name, website, philosophy) came together over a long dinner and several phone calls.

In very short order we produced a successful video campaign for Wavemaker Partners to fund development of Graze, the world’s first electric, fully autonomous commercial lawnmower. We look forward to sharing that holistic approach with lots of new clients in the coming year. And stay tuned for our commercial to promote the very hot new idea that videos don't go viral by themselves. 

So far in 2019, One to One Box has also produced videos for startups including Hearo Live, Elemeno Health and Bird Scooters, an extended series of training videos for longtime client ThermoFisher, a four-part animated series for Roche/Genentech, and an innovative follow up to the animated series, in which we interviewed Roche employees from five different continents and wove their responses to the principles we had introduced in the animation.

We love figuring out how to translate your companies' ideas into compelling video language. And we also love just making videos, like the new ones we shot this summer for Running People, sandwiched in as they were between client work, and thanks to the generous support from several key donors, out amazing crew, and wonderful actors. The new episodes are not yet public, for the very good reason that we've submitted them to Sundance, which now has a category for episodic television. We hear back in December.

We're happy with our progress, and grateful for the friendships we've formed along the way. It's no longer the beginning for us, but I'll quote one of my favorite silly lines from Casablanca, "Louis, I think this is the beginning of a beautiful friendship."

Thanks for sharing that with us!

Integrated Educational Video Media